SEO is key to the success of any modern business, not only because it can increase your visibility and reach online, but also because it can help you boost sales by driving more traffic to your site, providing you with more opportunities to convert leads into customers, and giving you the tools you need to increase conversion rates. But SEO is a multifaceted creature, and the main points to focus on if you want to boost sales include:
As you can see, increasing both the web traffic and leads through our example website directly increased revenue. We should mention that the metrics above and our formulas are purely to demonstrate the power of increasing your website traffic and subsequent leads. Each one of the attributes listed above can vary a lot! But one thing remains generally true:
How To Improve Web Traffic For Increasing Sales
The first step to improving your conversion rate is to measure it. Hook up your foot traffic counter to your point of sale system so you can measure how many visitors ended up making a purchase. From there, you can dig into the data and find ways to improve it.
By tracking offline sources to find our initial sale value and repeat sale value it was discovered that paid conversion sources actually had a negative ROI. This path was easy to trace as the client was using the HubSpot Enterprise Platform. The data revealed that they were losing money even though they were generating sales on paid conversions. Connecting the offline and online pieces showed that organic and direct traffic produced better quality leads- higher initial sale and repeat sale.
Improving your conversion rate also allows you to get more sales with the same amount of traffic. If you are spending $1,000 a month on advertising to drive 500 visitors to your site, if you double your conversion rate you essentially double the value of your ad spend. You can then cut back on your ad spend and get the same benefit as you were getting before, or invest the additional revenue into new ad programs.
Survey data confirms that strong account-based marketing strategies live up to the hype. Respondents to the 2020 Gartner Technology Marketing Benchmarks Survey observed increases in key marketing and sales areas after implementing ABM. Marketing saw improved conversion rates throughout the funnel, increased web traffic, and improved advertising and email performance. Sales saw higher win rates, faster sales cycles, and increased deal sizes.
Beyond managing the SafeX considerations that are currently top of mind, retailers need to dramatically reduce costs and improve operational efficiency in their stores to offset revenues that are increasingly shifting to online channels. Done properly, this effort will help companies enhance customer experience and safety while trimming operating expenses.
Over the past three years, consumers have shifted an increasing share of their purchases to e-commerce, which has led to ever-growing declines in physical store traffic. COVID-19 has accelerated this trend with apparel retailers and department stores, which are projected to see a 10 to 13 percent increase in online penetration after COVID-19. The rising volume of e-commerce transactions will force retailers to reevaluate their network of brick-and-mortar stores and how physical locations can best support the customer experience.
The assessment enabled the retailer to identify the optimal location and channel mix for each market. For every store slated to be closed, the retailer was able to calculate the halo effect and recapture rate of that store in sales volume. By taking a holistic view of physical stores and their contribution to omnichannel sales, the retailer boosted sales growth by 10 to 20 percent and improved EBITDA
Azure allows you to run cloud services and websites in datacenters located around the world. Traffic Manager can improve the responsiveness of your website by directing traffic to the endpoint with the lowest latency.
In stage 2, you should be fully equipped to identify problem areas of your website and leaks in your funnel. But not every action area has equal business potential. So it becomes imperative to weigh out your backlog candidates before picking the ones you want to test. There are a few things to be kept in mind while prioritizing items for your test campaign like the potential for improvement, page value and cost, the importance of the page from a business perspective, traffic on the page, and so on.
Based on your traffic and goals, run A/B tests for a certain length of time to achieve statistical significance. Running a test for too long or too short a period can result in the test failing or producing insignificant results. Because one version of your website appears to be winning within the first few days of starting the test does not mean that you should call it off before time and declare a winner. Letting a campaign run for too long is also a common blunder that businesses commit. The duration for which you need to run your test depends on various factors like existing traffic, existing conversion rate, expected improvement, etc.
If you can increase the number of these visitors who make purchases, you will increase ecommerce revenue from your store without increasing traffic. This section will crack the code to take more potential customers from the landing page to the checkout page.
You should continually collect customer feedback and use the information you acquire to improve the customer experience. Through doing this, you can identify the loopholes in your sales funnel and generate more revenue.
The practice of using your social network via social media to discover and nurture relationships with prospects with the goal of converting leads to achieve sales goals is known as social selling. Social networking is an incredibly powerful medium that can be used to drastically improve sales results. For many salespeople, social selling has replaced the sometimes dreaded practice of cold calling.
In other words, when someone searches for a relevant term on Google, your website is more likely to appear higher up on the list of results. And since people are more likely to click on websites that appear higher up on the list, this can lead to more traffic and, ultimately, more sales.
1 in 2 Instagram users, for example, report using the app to find brands. This alone makes a good argument for why you should better understand Instagram ecommerce. When it comes to promoting special offers and increasing online sales, social media can be particularly effective.
Heyday is a conversational ai chatbot that can not only drive sales and conversions but also automate your customer support by answering FAQs around the clock. Having a chatbot saves your team valuable time and money, so they can put their efforts toward larger projects and increasing sales.
As an ecommerce business, social omnipresence is vital. You should have footprints across all social media platforms to drive traffic and sales to your ecommerce store. This also lets you engage audiences, tap into influencer networks, and build brand awareness.
Optimize the checkout flow of your ecommerce store to improve the user experience and increase ecommerce sales. The more time a customer spends inputting personal information and payment details, the greater the risk of cart abandonment.
Making minor improvements like adding guest checkouts, multiple payment options, integrating CTA buttons to products, and making it easy to reset passwords, can significantly streamline the customer journey and increase sales.
Social commerce is big money, as a Salesforce report found that around 4% of global online sales took place on smartphones through social media apps. More so, 10% of the mobile traffic that websites receive originates from social media - so be sure to leverage this opportunity to your best advantage.
Foot traffic is one of the most essential measures when it comes to running a brick-and-mortar store. More traffic means more opportunities for sales and customer engagement, which in turn leads to higher revenues.
So, have an ecommerce presence. Set up a website that showcases your catalog and allows people to browse and buy. Doing so not only gives you more chances to generate sales, but it can lift brand awareness and foot traffic.
Hi Justyna. This is truly a wide question. There are number of ways of increasing web traffic, and they range from easy hacks to elaborate projects. Actually, increasing the traffic is more like choosing the right marketing strategy, evaluated and then exploited the most profitable ones.
OptinMonster is the best lead generation software on the market. We allow you to convert website visitors into subscribers and customers by helping you grow your email list and increasing your sales. OptinMonster offers multiple high converting campaign types such as exit-intent popup forms, footer bars, scroll boxes, and more. Using our A/B testing and conversion data, customers have increased their conversions by over 600%.
Other highly impacted categories in online spend include electronics, hardware/home improvement, and home furnishings. Merchants in these categories increased online sales substantially in 2020 and were able to maintain growth in 2021, Digital Commerce 360 finds.
A boost in organic traffic will have no impact on sales if it happens to be the wrong kind of traffic, and this could relate to the keywords your website currently ranks for. If these terms are not hyper-relevant to your products or services, those accessing your website will not find what they expected and will be less inclined to convert. 2ff7e9595c
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